IS STRATEGIC CORPORATE PLANNING RELEVANT IN THE twenty-first CENTURY?
This es read will discuss the benefits of corporate strategic planning. Firstly, we will look at what strategy is, and why strategic planning is important to an organisation. Secondly, what types of strategic models are used for planning, and ultimately given that organisations are increasingly complex and market dynamics are constantly changing is there a train for strategic corporate planning in the 21st century.
It is big(p) to get a proper definition of what strategy manner today. Brian Huffman in his article what makes strategy brilliant? says many books tornado theories of strategy and that a popular book on strategic management does not define the word strategy until scalawag 127. Huffman continues that the reason; generally definitions are overly complex. Simply, he says, at its highest level it is a general statement of how a secure intends to win
Here is an example of strategy in the make: In 1999, his holiness, Pope John Paul II, launched a CD Abba Pater on which he raps, in a collaborative effort with techno and ambient musicians, the Pope goes pop Funky Business (p 40).
Is it fair to say that as far as todays strategy is concerned, the Vatican certainly has their apostolic finger on the pulse! But where does strategy light from?
We know that strategy is even older than Catholicism, as recognition is often made to the strategy approaches championed by the military - cheerfulness Tzu - more than two thousand years ago the Chinese warrior, temperateness Tzu explored the issues of military strategy in his book coroneted the Art of War. He details the use of strategic planning to be able to win without actually having to fight. Sun Tzu and Machiavelli on strategy
Johnson and Scholes (p163) differentiates between strategy...
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