An Analysis of Advertisement Essay

In the Hunter/ accumulator section of Omnivores Dilemma, Pollan talks about what it takes to accomplish the task of growing a meal on his own consequently, the throng of todays society argon so used to the abundance of viands that they deem no idea what all is involved in establishing a all-inclusive meal. Ameri jakess take this great abundance of victuals for granted, which causes an increased craving for to a greater extent. This is where the valetkind of advertise workforcet has been the strongest.One of the easiest musical modes to reach people is through and through their food for thought for thought therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food labor is the ringleader of all this trickery. They try their best to make people believe that their food is the best on the market, and in this process they hide several of their flaws with a beautiful or very wooing advertisement. The creation of an advertisem ent has been imp all overished down into a specific science where the manufacturer of the advertisement stub specifically pinpoint the targeted audiences interests.The advertisement of industrial foods has flex a major suspensorlessness in the American culture consequently, the factors of this weakness come from the inability for omnivores to make the right decision on what to eat, whether or non the food is skinny for them, the lack of courtesy for others and themselves, and the failure to pay heed through the middling modifys and the attractive facade advertisements display. One causa of this corruption of food culture can be viewed in a simple Carls Jr. ad.In this advertisement, there is depicted a ground beef and few lines of text, but the simplicity of this ad is what makes it all the more deceiving. The creator of this ad uses several pictorial techniques in cab atomic number 18t to watch everyone that may see it. First of all, the colors in the hamburger are br illiant and eye-catching such as the perfect g elderen color of the sesame seed bun the bright yellow of the cheese amidst two layers of absolutely charbroiled beef patties the vibrant red of the ketchup and the perfectly fresh seek of the tomatoes, onions, and lettuce. This ad rives its viewers to believe that this hamburger is rarified and seems come near tangible. As though the brilliant colors of the hamburger was not profuse, the creator of this ad uses a melanise background in order to illuminate all the hamburgers superlative attributes. As the ad is further examined, the three line of white, rashed text is inescapable, especially on the black background. some other way the advertiser attracts the viewer is through the positioning of the ad on the poster, billboard, etc. Here in this particular ad, the picture has almost perfect axial balance.This means that the main focus of the ad, the burger, is the central particular proposition of the whole ad, and this is defi nitely the first thing the advertiser wants his viewers to see. Another thing about the orientation of the picture is almost looks three-dimensional. The advertiser does this so that the viewer can get as close to the burger without smelling it or tasting it as possible. The succeeding(prenominal) biggest thing on the advertisement is the slippery explicate that is in a special font and size that is the next thing that catches the eye. The ambience in the Carls Jr. dvertisement is that of a bold hunger and also casually crude. This mood is set not but by the picture but also by what the spoken language imply. The phrase printed on the ad, Shell tell you size doesnt matter. Shes lying is an old joke that is crude and degrading for women. Here, in an underlying way, women are itemized and they are seen as some kind of prize instead of a human being. Not only does the text degrade women but also men. It degrades men in that the creator of this advertisement thinks that all men wa lk almost thinking about sex all the time.Unfortunately, this is probably true, and it is a pretty low blow to take advantage of such a knockout weakness. Pollan states that one of the omnivores frequently asked question is What should we do for dinner (1). When distinct for the answer, people will seek it anywhere, and sadly, many fall into the vulgarity of this ad. Pollan explains this sentiment when he says, When you can eat just about anything nature has to offer, decision making what you should eat will inevitably stir anxiety, especially when some of the authority foods on offer are liable to kill you (3).Although a hamburger may not kill someone, the insinuation of sex in the ad can drag people down to the nasty greasy take of the burger. Although this ad is crude and misleading, the creator of it uses pathos, ethos and logos very well in order to reach a future consumer. The pathos, or emotion, that the advertiser sets through his ad is that of sex and primp. Both o f these are not actually declared in the ad, but these are the emotions that take place when the ad is compreh end uped. The creator of this ad has a certain target, and that target is any man over the age of thirteen.He uses their greatest weakness, their sex drive, to lure them I to missing one of those burgers. This use of sexual reference is a very good example of logos because the creator uses the tactic of testing mens pride. A great amount of a mans pride comes from his sexual endowments. Here in this article those endowments are being tested from the standpoint of almost saying, Are you man enough to eat this burger? The ethos of this ad though is low. Usually it is not right to take advantage of someones greatest weakness, which is done here to men.But, because of the ongoing battle between fast food chains today, it is important to take advantage of any weakness the consumer may have in order to win their business. The use of this Carls Jr. advertisement is an excellent example of how the world views food and the lack of compliance for it. The statement made in the text is a crude, humorous, cliche joke that has been a little over used. The advertiser shows not only his level of maturity, but also the maturity of the consumers that fall for this trick. It is not just what the words say on the ad that makes it wrong, but what the words imply.This underlying reference towards sex is probably the lowest advertisers could reach to appeal to their targeted consumers. Where in a hamburger does someone get sexual aspirations? at that place is nothing sexy or in any way challenge of someone eating a giant, messy hamburger. For people to be slaked in their food because it is advertised in this way is absurd and sarcastic not only to the food itself, but also the people who nimble it. In this particular Carls Jr. ad, all that is shown is the glorious end product of a long line of dirty work, and the inter- convocation communication who did that work i s forgotten.If people had to go back to the days when the meal had to provided without the help pains, there would be a whole new level of respect for those who work to produce those foods. The hunter/ gatherer group was allowed to see a small portion of what steps it takes to get a meal on the table from the very beginning. The greatest dilemma that they faced was finding enough food, and in the beginning, having food at all. Although this was a great obstacle, it also gave the group a sense of accomplishment when they had conquered the task producing a complete meal without the help of anything but nature.This way of demeanor is how people had to do it in the lead there were any industrial food chains. It has almost become a lost art. Pollan explains this when he says, Now there are some people (though not all that many of them anymore) for whom such a radically successful meal exists firmly in the realm of possibility. I am not one of them (277). He uses himself as an example of this loss of culture and heritage. In this advertisement of the Carls Jr. Super Star with cheese, many things can be taken from the simple picture of the burger and the text.The fast food pains has ruined people because they have all the food they need at a quick cheap price, and unfortunately this has caused people to take the life necessity of food for granted. People have perverted the food industry with their lack of respect for food and themselves through the food they eat and the way that food is sometimes advertised. Industrial food chains make their ads look so perfect and tasty, but unfortunately, the real thing is nowhere near what is advertised. Fast food is a trick that everyone is falling for. This quick food blinds people to the hard work it takes to get the meal from the field to the table.