'Metabical Case Essay\r'

'The weight dismissal dose vailable in three four- week packages. The four week packaging was at the specific point where the consumer did non have to spend too much specie to buy it, yet got invested in the product sufficient that they would come back to buy the second and trey portions Marketing Research †According to the US spate 34% overweight 25. % obese 4. 7% firmly obese †Health cargon providers were positive active the prospects of weight loss drugs. †Responses of individuals: indicates 12% would immediately opt for such a solution. †Focus group: ask of Prescription-strength drug with FDA approval & clinical results o backup weight loss results. Decision do The process of decision making for the consumers would follow the pecking order of effects and would include the adjacent steps\r\nUsers mixed in word of outh publicity †scratch prescription drug to be approved by the FDA specifically for weight loss of overweight individuals à ¢â‚¬ credibility †First prescription drug for BMI of 25-30 †It worked on low drug formulation hence stress on coloured and heart was slighter †Side effects were less severe and conditional †Behavioral modifications and healthier take habits †Results were seen on an average in 12 weeks †more comprehensive support plan †The above returns could be used for positioning in the following ways: Premium pricing as it is the all FDA approved prescription drug for weight loss. strikingly different from dietary supplements for weight loss naval division & Targeting multi cluster segmentation Demographic †Income levels †juicy Income group, since they are ready to pay out of their pockets. †Gender- Females are more weight conscious. †Age: 35+ †instruction: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, self image, Overall health †â€Å"l want to be healthier” †† I want to fit into my close-fitting Jeans” Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30\r\n lay scheme Positioning as a ?Life bringing drug” Those 20 extra pounds can cut down you. Being overweight leads to heart disease, high breed pressure, diabetes â€Å"It”s time to get Healthy- Metabical can help. ” Positioning as a ?Motivational Therapeutic drug” â€Å"Discover a happier and a more lovely you” †Increases confidence †Boosts self- esteem Marketing Communication outline Electronic media †TV †Radio †Social media shanghai media †NEWS †Magazines Viral media DTC and prescriber advertising ?Free tiffin” pre launch program Metabical Challenge †Biggest looser contest health check education events Thank you\r\n'