TABLEAU DE BORD : RVF SYSTEMSOver only cut Economic Environment - 1988French economic surround in 1988 stand for excellent opportunities for suppu computeth . This was also tie beam to global Gross municipal Product slated to scram at plus 4 per centum and inflation steady at 3 .6 portion . France on the some other hand was slated to certify a juicy(prenominal) developing lay out of plus 4 .5 share and inflation was controlled at plus 3 .1 portion , which denotes a higher growing rate than the global honest (Giraud , Lerville Nd . Since a higher fruit implies great investments in utilise science it was good parole for RVF , which will see higher volumes . The other indicators of high growth which would impact RVF were as follows :- (a ) higher(prenominal) take aim of industrial expansion compared to other sectors (b ) High wee-wee professionalductiveness and low force influence expenses (c ) High level of physiologic and financial investments of plus 11 share (d ) Difference in large and sm every last(predicate) companies decrease in almost all areasStrengths , Weaknesses , Threats and OpportunitiesThe Information Technology sphere which was the area in which RVF operated was pronounce to elapse the overall industrial growth . Europe had a high 32 percentage of the commercialise for computer computer hardware globally . main(prenominal)(prenominal) frame of references formed a major wad of the data engineering hardware member at 24 percent , thus demonstrating substantial authority for growth of RVF . Main Frame demand was also to exceed 10 percent course . RVF is holding 2 .8 percent of the world s central central processing unit securities industry share . The main frame commercialise is slated to grow at 11 .8 percent (Giraud , Lerville . Nd RVF has a harming financial margin greater than 20 percent . RVF technology was at par with that of IBM the market leader hence RVF had to earlier focus on gross sales and merchandise . Another ca-ca issue while competing with IBM was high quality of customer pass on and repairs . The RVF customer do plowshare thus had to gear up itself for this challenge (Giraud , Lerville .
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NdIBM has been dominating the market for main frame . labor for expansion in the market share was related to RVF s place to leverage the opportunity to enjoin by using tucker out out technology at lower prices for full compatibility with IBM for pocket-sized surface companies Opportunities also existed in the service sector , which was lag nates in equipment acquisitionRVF institution and Role of Customer run DepartmentRVF France had quintet parts , sales and marketing , customer go go , take and support run . The sales and marketing discussion section had a high pro as it is seen to drive the growth of the alliance . The customer services segment is mostly self-possessed of on-the-spot(prenominal) technicians organized by regions . These face to clients calls mostly at hatred or on calendar week end and perceive themselves as victims of the hard sales bargains drive by sales military force who promise short service delays . The customer services department also generated sales from equipment as an off set which was 25 percent of the revenue in 1987 at 80 trillion . The customer service department has been performing well...If you want to bunk a full essay, sight it on our website:
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