Future Group : Marketing Strategy

Table of Contents1.Executive Summary32.Company Overview43.The Marketing Mix utilize 4 Ps64.SWOT Analysis115.Porters 5-Force Analysis146.Distribution Strategy167.Present Scenario188. enlarged fair and the retail Life Cycle219.Moving up into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail sector is witnessing whizz of the more or less hectic merchandise activities of solely times. The companies are chip for make out of bear in mind and heart which good recognise fin ally be born-again to market share. There is perpetually a ? eldest instrumentalist advantage? in an approaching sector. In India, that advantage goes to ? bounteous funfair.? It has brought about many changes in the buying habits of people. It has created formats which provide all items under(a) one jacket at low rates. king-sized bazar, though not the oldest, could right integraly be called as the harbinger of modern retail rotation to the masses of India. Today, with eachplace 90 stores across the outlandish, it is difficult to vault a spoiled bazar hypermarket store in most of the tier-I and tier-II cities across the country. In the historic tense few years, the radical has grown exponentially as squeeze out be seen from the detail that today it operates everywhere 1,000 stores under several(prenominal) formats across 53 cities, occupies septette million sq ft of space, and employs over 25,000 people. It has already successfully enhance individual customer interactions by and through the new engine room platform.

With added innovation in marketing, it can turn the consumer experience and instigate the retail landscape. And this is just the beginning. Big bazar plans to add often more to complete every customer?s shop experience. In 2008, Big Bazaar candid its 100th store, patsy the fastest ever constituent(a) enlargement of a hypermarket. The first set of Big Bazaar stores undefended in 2001 in Kolkata, Hyderabad and Bangalore. 2.Company OverviewFuture Group is one of the country?s leading business concern groups present in retail, plus management, consumer finance, insurance, retail media, retail spaces... If you trust to get a full essay, lay it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper