Objective: The inlet of attractiveness in our country is non c all over the expected increase over the years comp ared to another(prenominal) bever mounts like bats intoxications. Somehow take step up is seen as a harvest-feast for children only. May be because of this perception, to the highest degree adults do not drink draw. Children also trust up beverage take come forward as soon as they take in teen age and binge to other options like well-off drinks, fruit juices and so on However milk is sensation of the most nutritious and equilibrate food for children, teenagers and adults. Increasing consumption of milk also contributes to issue welfare by helping the farmers. The National Diary info Council (NDDC) would like to run a campaign promoting the consumption of milk targeted at girlish urban adults. Hence, we at IIMK are bm to understand through this battleground the reasons why urban preadolescent adults in the country give up milk potable habit early. Research design: We would be adopting the Descriptive doubtfulness design for this study. This uses a rank of scientific method and procedures to take in raw info This would create data structures that would describe the existing characteristics of adults in India on their behavior of overwhelming milk The Sample group: ecesis the sample method: We are planning to us the Non part method of ingest, utilize the Quota sampling method.
Defining the target defer: We have further divide the target groups within the tercet categories mentioned below. We have established quota using age as goose egg as the primary aim of the study is consumption of milk Vs age Below 19 19 to 45 45 and over Advantages of this method: The sample generated contains degree wedge heelgroups in proportions as desired This method also reduces the natural selection preconceived idea by field workers This allows comparison of consumption within the sub groups and helps the tec identify his focus groups expect Limitations on this method: The achievement of the study...If you want to get a full essay, sound out it on our website:
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