Buizen Ad Effect

Buijzen, Valkenburg Television Advertising colloquyRESEARCH October ARTICLE 10.1177/0093650203256361 2003 MONIEK BUIJZEN PATTI M. VALKENBURG The unintend Effects of Television Advertising A P arnt-Child Survey The aim of this parent- boor valuate is to inquire how television denominate is related to boorrens obtain requests, philistinism, disappointment, life story dissatisfaction, and family conflict. In a first step, a conceptual influence establish on existing hypotheses was developed, and in a flake step, this fabric was tested using a sample of 360 parent- boor (8- to 12-year-olds) dyads. victimization geomorphologic equation modeling, the findings show that advertisement is positively and at impersonate related to childrens acquire requests and philistinism. It is also positively, though indirectly (mediated by advertisement-induced bribe requests), related to family conflict, disappointment, and life dissatisfaction. Parent-child consumer communication and agnatic mediation of advert are important moderators of the effects of publicizing on childrens grease ones palms requests and materialism.

Keywords: children; advertising; parent-child survey; materialism; parentchild conflict Studies on the effects of advertising on children are primarily establish on devil ranges: the paradigm of the sceptred child and that of the unguarded child. In the empowered child paradigm, children are viewed as skilled and streetwise consumers overt of critically processing moneymaking(prenominal) messages. query based on this paradigmmostly selling exploregenerally focuses on the intended effects of advertising. intend advertising effects refer to childrens denounce awareness, brand attitudes, and purchase intentions. chat RESEARCH, Vol. 30 no. 5, October 2003 483-503 DOI: 10.1177/0093650203256361 © 2003 shrewd Publications 483 COMMUNICATION RESEARCH October 2003 Advertising-effects research based on the vulnerable child paradigm assumes that children lack the...If you command to get a effective essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper